The realm of eCommerce is constantly evolving. The pandemic has further contributed to its growth. A study by Statista asserts that retail eCommerce revenue is projected to grow to 5.4 trillion US dollars in 2022. Such massive growth opens the horizons of potential.
Today, we will explore what the future holds for online stores. Read the blog to the end to learn the futuristic transformation you can witness in eCommerce website development in and beyond 2021.
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Future Trends in Ecommerce Website Development
- Refined User Experience
User experience is a buzzword these days. In future, the user experience will be more refined. As you walk into a shop, the salesperson can intuit various things about you. Ecommerce seeks to transform this level of intuition into technology.
Let’s clarify it with an example. To this day, many e-stores are lagging behind with their terrible search functions. Say, if you enter “shirt dress” in the search field, the search results may also contain “dress shirt”. That’s because the bot reads both as the same thing. You won’t face such a hazard in a physical store as the salesperson would know the difference.
These days, as technology is getting smarter, e-stores are seeking to provide an experience parallel to the physical shops.
- Progressive Web App
These days, business owners are reaching a website development company with the requirement of creating a Progressive Web App (PWA). It offers a mobile app-like experience to the users.
With their blazing fast speed, push notification feature, and ability to appear on the device’s home screen like a mobile app, PWAs are gaining wide popularity these days. We can expect that more and more store owners will be interested in creating Progressive Web App for their e-stores in the near future.
- Omnichannel Shopping
The future of eCommerce won’t be limited within the boundary of a digital storefront. Omnichannel shopping is the new-normal trend in eCommerce.
The customers will receive a cohesive shopping experience across several channels. For instance, Instagram has launched a shoppable post feature that allows businesses to add product tags to their posts. Facebook allows them to add a ‘Buy’ button to facilitate sales.
Omnichannel shopping also focuses on weaving online and offline touchpoint with the same thread. For instance, many online stores adopt the click and collect strategy where the shoppers can purchase online and pick it up from the nearby store.
- Relevant Content
Many often, newly launched eCommerce storefronts don’t pay attention to the site content. Some just show the product name and nothing else! Well, this is understandable, though. An e-store is for featuring products; the users will check out the products and purchase; what’s the point of content?
The future of eCommerce web development will pay attention to exploring this ‘point’. The details of the product, brand, etc., evoke the user’s trust and facilitate an informed purchase. The experts of digital marketing services further recommend optimizing e-store content with long-tail keywords. It will not only help in maximizing the SEO efforts but also optimize your site for voice searches.
- Live Chat
As we already mentioned, the future eCommerce experience will shift towards providing a refined shopping experience. Live chat takes one step towards that.
Unlike availing a service, the product purchasing decision is very quick. Similarly, post-purchase issues should be addressed and resolved quickly. No one would like to drop an enquiry email or even call the business to resolve such an issue. An integrated live chat system will escalate the promptness.
- Hyperlocal Marketplace
Hyperlocal is something that is confined to a specific geographical area. Currently, hyperlocalism is rapidly covering various streams in eCommerce. We will take one example for better understanding.
Take BigBasket – an online grocery store, for example. The products you can purchase from BigBasket while staying in Bangalore will be very different from the items you can buy while staying in Delhi. This is a classic instance of a hyperlocal marketplace, and many e-stores are adopting this model.
- Interactive Shopping
Using Augmented Reality to create an immersive experience is in these days. Ecommerce websites will leverage the technology to produce an interactive shopping experience. The major drawback of online shopping is that the buyers cannot manually see or try a product before buying.
Interactive shopping takes a step towards tangibility. For instance, AR allows the users to check the products in the natural environment or even “try” them virtually. It helps the customers to make great purchase decisions.
We can predict that this step will not only take UX (User Experience) to the next level but also reduce the hassles and cost involved in product return.
- B2B Ecommerce
When we talk about eCommerce websites, we mainly think about the B2C domain, but B2B eCommerce sales are projected to reach $1.2 trillion by 2021.
The growth of B2B eCommerce will encourage B2B businesses to improve and simplify the customer journey and offer a seamless shopping experience.
- Ecommerce Analytics
The future of eCommerce lies in data. Today’s smart business owners seek to get insights into every minute detail to make the most of their investment. They would like to leverage eCommerce analytics tools to find insights into:
- The audience segmented by geographical location, total spending, gender, age, buying habits, etc.
- Which channels led the customers to the store
- Understand the most valuable content
These insights will offer them a 360-degree view of the business and help to personalize campaigns and shopping experience.
The future of eCommerce has an exciting potential that awaits to be explored. We are sure that the transformation will be fascinating. And the journey has already been started! Build an e-store or refurbish your existing one to be a part of this journey.