Common Objectives for Promo Videos & How to Achieve Them


Promotion is all about informing people that you have the perfect product or service for them. If you get your promo videos right they’ll even go so far as to believe that they can’t live without your business. Thankfully, gone are the days of marketing videos that cost millions of dollars. Creating the right buzz and engagement is easy to do with an online video editor like Promo. They have millions of templates designed for businesses that you can customize accordingly with their various features and editing tools. You won’t be disappointed. 

Achieving your Objectives with your Online Video Editor 

When you create videos for marketing purposes, the first step is always to consider what you want to achieve. This will help you stay focused such that you choose the right theme for your video creation process. 

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You might also want to think about how to distribute your video online and which social media channels you want to target. That’s because they all have slightly different video requirements. Having said that, most video editor tools will have an option for you to download directly into your preferred social media platform. 

Once you’re ready with your distribution plan then here are some common objectives for you to incorporate into your online video editor: 

  • Influence consumers to buy
  • Build a brand image 
  • Promote a new product or service
  • Educate consumers 

Influence Consumers to Buy

One of the most obvious reasons why a business might want to make a video is to generate sales. With the right combination of features, music, and images, a free video can engage deeply with consumers such that they want to buy from your brand. 

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To influence consumers successfully, you first need to understand them. Details such as their age group, hobbies, and preferences are all useful to create videos to appeal to them. That information will allow you to find the right templates to get started before you get into video editing. You can include your pitch about how your product or service can change people’s lives from your templates. 

Build a Brand Image 

With so much going on online these days, most people don’t want a hard sales pitch. On the contrary, they want to know what your business stands for and what values you represent. With a fun or interesting free video, you can connect to people on an emotional level and make them want to be part of your community. 

The best way to generate followers around a brand is to leverage the templates and include your brand colors and style by customizing them appropriately. Most video editors also offer some great features that you can add to your images. Furthermore, many templates are designed around a story which is another powerful way to connect with people. Tell them about your business’s story and why it exists so as to generate curiosity and interest through your video clips. 

Promote a new Product or Service

Clearly, when you edit videos you might be simply sharing about a new offering that your business has created. In that case, you might want to choose a demo or tutorial template. Consumers tend to enjoy watching these types of free videos because it helps them visualize using your product or service. Once your business is part of someone’s imagination, it’s much easier to get them over the line. That’s because they’re emotionally engaged now. 

With these types of videos, you’ll want to add your own content. In that case, it’s always better to start with good-quality photos. One good trick to bear in mind is to film any video clips in daylight because that way your colors and contrast look more realistic. Either way, video editing when you’re ready to pull it all together is very intuitive with most video maker tools. 

Educate Consumers 

Many businesses partner with various causes as a way to promote their product. It’s also a good way to work together to make this world a better place. In those cases, you might want to use your online video editor to create videos that educate people and suggest how they can support whatever cause it is. 

The best way to make such videos is to use your keywords to search through the library of templates that your video maker offers you. From there you can add images, music, and features that enhance your message and bring your cause to life. The videos are often best shorter than a minute because people move on quickly when they’re online. Nevertheless, you can make a video that’s both impactful and professional in very little time. 

Educate Consumers

Final Takeaways for Maximizing your Online Video Editor 

The best promo videos are the ones that focus on the customer rather than the business. Leverage the templates to inspire you and build a story. That way, you can enable viewers to relate to what you stand for. Furthermore, you’ll connect with them emotionally such that they’ll want to be part of your community and buy whatever it is you offer. Everyone is happy which, after all, is the ultimate goal.